March Marketing Madness: Are You Playing to Win or Sitting on the Bench?

March Marketing Madness: Are You Playing to Win or Sitting on the Bench?

March Madness is exciting because it’s unpredictable — buzzer beaters, upsets, Cinderella stories. Healthcare marketing should not feel that way. Yet for many practices, marketing feels chaotic: That’s not a strategy.That’s marketing madness. The practices that grow consistently aren’t throwing half-court shots and hoping they land. They’re running plays, reviewing performance, adjusting intelligently, and committing…

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