The Lucky 7 Marketing Habits of High-Performing Healthcare Practices

The Lucky 7 Marketing Habits of High-Performing Healthcare Practices

Every March, the idea of “luck” shows up everywhere — lucky charms, four-leaf clovers, and the hope that good things just fall into place. In healthcare marketing, we hear it all the time: “They’re just lucky.”“That practice has always been busy.”“Things just seem to work out for them.” But when you look closer, the most…

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March Marketing Madness: Are You Playing to Win or Sitting on the Bench?

March Marketing Madness: Are You Playing to Win or Sitting on the Bench?

March Madness is exciting because it’s unpredictable — buzzer beaters, upsets, Cinderella stories. Healthcare marketing should not feel that way. Yet for many practices, marketing feels chaotic: That’s not a strategy.That’s marketing madness. The practices that grow consistently aren’t throwing half-court shots and hoping they land. They’re running plays, reviewing performance, adjusting intelligently, and committing…

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