What Are GBP Posts?
GBP Posts are short updates that appear on a business's Google Business Profile. They help businesses share news, promotions, and events directly in Google Search and Maps results.
What's New / Update
Purpose:
General updates, news, tips
Expiration:
6 months
Offer
Purpose:
Promotions, discounts, specials
Expiration:
Custom end date (required)
Event
Purpose:
Workshops, open houses, webinars
Expiration:
After event end date
Product
Purpose:
Highlight specific products with pricing
Expiration:
Ongoing (no expiration)
Visibility vs.
Expiration
This is an important distinction to understand:
Key Point
Posts don't disappear after 7 days, they just become less visible. Users can still find older posts by clicking "View all" on the profile. However, only the most recent post displays prominently.
This is why we recommend weekly posting, to always have a fresh, prominent post visible in search results.
note
Offer and Event posts follow their set end dates, not the 7-day/6-month rules.
First 7 days
Post appears prominently
in search results.
After 7 days
Post loses prime placement and is
pushed down by newer posts.
After 6 months
Post is archived or removed completely.
Image Requirements
Use high-quality, original photos. Avoid heavy text overlays, they may get cropped on mobile devices.
| Minimum Size | 400 × 300 pixels |
| Recommended Size | 1200 × 900 pixels |
| Aspect Ratio | 4:3 (horizontal) |
| File Formats | JPG, PNG |
| Max File Size | 5 MB |
Video Requirements
GBP now supports video in posts. Videos must be uploaded manually, most third-party scheduling tools cannot upload videos directly to GBP.
| Format | MP4, MOV |
| Resolution | 720p minimum, 1080p recommended |
| Max Length | 30 seconds |
| Max File Size | 75 MB |
| Aspect Ratio | 16:9 (widescreen) |
Text Limits
Only the first 100 characters display before users must click "More." Front-load important information.
| Post description | 1,500 characters | Keep under 100 for best visibility |
| Event/Offer title | 58 characters | Be clear and concise |
Call-to-Action Buttons
Every post can include one CTA button:
| Book | Appointments, consultations |
| Order Online | E-commerce, food ordering |
| Buy | Products, services |
| Learn More | Educational content, blog posts |
| Sign Up | Newsletters, events, registrations |
| Call Now | Immediate phone contact |
| Get Offer | Promotions, discounts |
Why GBP Posts Matter
Visibility
Fresh posts keep the profile active and engaging in search results
Trust
Regular updates signal an active, legitimate business
Engagement
CTAs drive clicks, calls, and conversions directly from search
Local SEO
While not a direct ranking factor, posting supports overall profile quality
Quick Facts
Posts stay visible for up to 6 months, but we post weekly to keep your profile fresh in search results.
After 7 days, posts get pushed down by newer content, that's why consistency matters.
We can include call-to-action buttons that let customers book, call, or learn more directly from Google.
Posts appear in both Google Search and Google Maps when people find your business.